Cultural web marketing: why promote culture online. Culture digital is the main way to enhance the enormous cultural and artistic heritage 2016 was a record year for italian museums and monuments which recorde 44.5 million visitors and revenues of over 172 million euros. With an increase of 4% and 12% respectively compare to 2015. Despite the cuts to the budgets impose by various governments. The sector grows. But it is necessary to innovate and invest in communication through cultural web marketing tools . With culture you eat. Therefore. Contrary to what a former minister said. With museums and monuments. Culture is worth 5.8% of the gdp in italy.
Cultural web marketing: useful digital tools
Our country is an open-air museum and has a record-breaking artistic and cultural heritage: 5 thousand museums. Monuments latest database and archaeological areas. With 49 unesco sites. Cultural web marketing: useful digital tools. But despite this growth trend. The sore point is that no italian museum appears in the ranking of the top 10 visite in the world. It is therefore necessary to think of a new way of communicating this immense artistic heritage and cultural web marketing offers the most effective digital tools: creation of a responsive.
The numbers in Sardinia
Mobile-optimize and multilingual website ; presence on social networks ; digital storytelling; blogs; google my business listing; local search GT Lists marketing. From the analysis carrie out by the digital innovation observatory of cultural heritage and activities of the polytechnic of milan. It appears that 57% of italian museums have a website. 52% have an account on social meia. Facebook is in first place with 51%. Followe by twitter with 31% and instagram with 15%. During 2016. To encourage visits to museums. The ministry of cultural heritage promote an institutional communication campaign calle: “Art resembles you”.