Less is more it can be appealing to ask for lots of information from subscribers because more information might lead to a better ability to segment or nurture your subscribers. However. We recommend a “less is more” approach when it comes to collecting information in your email signup forms. Venture harbour’s 2021 roundup of the latest studies on form length reveal that. In general. Shorter forms perform better than longer forms. However. There were instances where the reverse was true. In some cases. Longer forms convert better because the fields were fun to engage with. In others. Longer forms l to more engag subscribers.
Presumably because those
Presumably because those who join were those who want to join so badly they were willing to fill out multiple fields. Bottom line? The length of your form will depend on who your subscribers are. Adopt a “less is more” mindset with your signup form. And if you include multiple fields. Make sure it’s for the benefit asia email list of the subscriber and not only for your benefit. For instance. This signup form example from star trek fan website trekland adds a question about the subscriber’s favorite star trek.
This is a field that subscribers
Though not “ne”. This is a field that subscribers will delight in answering and so contributes to a positive user experience. Signup form example from trekland 4. Keep it simple keep the messaging relat to your signup form as simple as possible. Marketing experiments test whether adding more persuasive copy to a nonprofit’s donation GT Lists form would increase donations. Though it might seem like sharing more about the benefits would drive up conversions. The result was the opposite. The form with more copy had a 28% lower conversion rate than the donation form without any persuasive copy. One organization keeping it simple is the los angeles conservancy.