Content is one of the most powerful tools of digital marketing, so having a clear process and ownership of your content creation is important for businesses that want to succeed.
In order to have control over your content, it’s helpful to employ the services of a content manager. A content manager is a person who can create a content strategy and plan for all kinds of business content. That includes blogs, social media, podcasts, videos, and more.
In this article, we’ll help you understand why hiring a content manager is important and where you can find the best content manager for your brand.
Why You Should Hire a Content Manager
While most businesses know they need to hire content creators to make the content they need, not everyone knows why a content manager is important.
A content manager is a Ws Number List person who takes charge, not just of content creation, but your entire content process. That includes planning what content you make and ensuring it is distributed among the right channels.
A content manager also helps you execute your marketing plan for everything content related.
They are the manager for any writers, videographers, podcasters, or graphic designers on your team. When all these roles have a single person to report to, it helps create a cohesive and clear process for content.
What Makes a Good Content Manager?
Every role in your office needs specific skill sets. A content manager will have developed skills such as:
Experience in best practices for content and SEO
Understanding of digital platforms and systems for content management
Written and verbal communication skills
Monetization techniques for distribution channels
Reporting and analytics skills.
Where to Find a Content Manager
Rather than hiring a full-time, internal team member, you can outsource your content management to a vetted professional. With WriterAccess, you can connect to high-quality content managers who create strategies, edit content, and help you discover the best channels for distribution.
WriterAccess is also focused entirely on content, making it a great resource for content managers. Other job sites aren’t specialized, so finding people with the GT Lists right background can be a huge hurdle. With the help of WriterAccess, you can find the best content manager for your business.