Workflow activity: Directs the user along one path or another based on the user’s activity in the automation itself. Custom field: Check for specific information in any user field. For example:“ country region” field is not Spanish. Group membership: Sending a user one way or another based on whether the user belongs to a particular group. Segment participation: more or less similar to the previous point, but related to the segment. Action: You can add different actions to each user when they do something: Update custom fields: Update user fields.
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Copy to Group: Copies the user to another group, keeping the original group. Move to Group: Same special data as the previous, but move it. Remove from the group: Do I need to explain？ Tagged as unsubscribe: Users cancel their subscriptions and will no longer be affected by automation. Move to another step: Send the user to another step in automation. I created a test automation and added the following process: Trigger: “ very primitive me, uh” when the user subscribes through a form I call （ embedded form）.
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Defining Conditions: Satisfying: I created a scenario for users who met the link criteria in Click Activity. Unsatisfied: I moved users to a new group, he ended her automation. Set a delay: For the above conditions, I set a delay hour to continue the flow. Marketing GT Lists Campaign Send: After completing all the previous steps in the process, I send marketing campaigns to eligible people. You see, creating a simple automation is easy （ master vocabulary!）.