What is Remarketing? Definition and how to apply it in your advertising strategy. Remarketing is a sales strategy that every online business should take into account. In fact, 50% of Internet users need to receive advertising impacts with remarketing to make a decision, since they visit a website at least 2 or 3 times before purchasing. It is a very common behavior. And remarketing or retargeting takes into account the needs and interests of those users , and turns them into the triggering ad.
Search remarketing
This type of remarketing is related to users’ search intention on Google. In this way, you can impact the people who have visited your website and also made searches related to your products or services. Therefore, to take them into account when personalizing your ads. Therefore, In Google Ads , for example, you can create remarketing lists based on website visitors, app users YouTube users, or customer lists imported from your database. You will add the keywords for job function email list which you are interested in appearing and you will be able to impact those users. Therefore, who already know you with personalized ads based on those searches.
The pixel is inserted into your web page
The pixel is inserted into your web page. The first thing you should do is insert the tracking code from Google Ads. Therefore, Facebook Ads (or wherever you are going to advertise) on all the pages of your website. Therefore, so that it can collect information from visitors. You GT Lists can do this easily using a WordPress plugin , such as “Insert Headers and Footers” or from Google Tag Manager. Then you will create remarketing lists from the advertising platform.
