But make no mistake: optimizing content is not about endlessly repeating a bunch of keywords to get your articles index on the first pages of search engines: you ne to think about some factors such as : Scannability (readability); Charging time; Content size; Visual elements; References to trust sources. In addition to these, there are a series of other factors that justify hiring professionals specializ in optimizing content for Digital Marketing . Landing Page Landing Pages are like virtual business cards ; It is usually the first contact a person may have with your company. It is the information contain there that will turn your blog visitor into a lead, or even a fan, if your company manages to offer quality ucational material that helps that person solve problems.
Data about a lead’s behavior
Landing Pages also serve to showcase your best work and convince someone who is already a lead to close a deal with your company, instead of looking for a competitor in your sector. As it is “the bridge” between content and commercial contact , landing pages are consider one of the most important elements of Digital Marketing . CTA Translat from new database English, CTA is defin as a “ call to action ” for the lead to act towards their goals. Do you know when a YouTube channel asks you to like or subscribe? This call for action is a CTA.
The consumer’s life as real as you or me
Depending on the type and size of the content, a CTA may appear several times throughout the material, but it is mandatory that at the end of a text, video or audio, you direct your consumer to a platform where you can “reach” them more often — with new content or strategies that convince you to purchase a product GT Lists or service from your company. Rich Materials Rich Materials are normally us in conjunction with Landing Pages to make an exchange with your potential consumer.