To not only gather demographic and abstract

Her to buy a product or service. It is essential to look at the idea of ​​leads in stages (which in turn are divid between business sectors), which can start with a Landing Page in the Sales Funnel, migrate to articles creat by the bases of Content Marketing, until reaching the hands of the sales team — which closes the deal. Sales Funnel Sales Funnel is a theoretical model that has become popular as a “Holy Grail” of Digital Marketing — which, for me, can be a big trap, since a lead can decide to close a deal at any stage of the funnel.

Human to human using detail data that makes

The customer journey will depend on a factor that we consider a lot here at Orgânica: the context . Each customer will reach your product, service or content in a unique way and trying to control each step of the lead in the purchasing journey is always useful. It is this control that we call “funnel”: how the lead moves from one stage to another in familiarizing themselves with the company until closing a deal — but it is impossible to do this all the time. Nutrition Flow One of the ways to gain the lead’s trust — and subsequently their loyalty — is through a new data periodic nutrition flow that informs this potential customer about the company’s universe: from the products it sells to the values ​​it propagates.

Thus the opportunity arises to speak

new data

It is essential that the Nutrition Flow is structur alongside the company’s Digital Marketing strategy . Add to the Sales Funnel and automation tools, each piece of information taken to the lead solves a question or problem in their life — leading them to think about your company when closing a deal. IF THE There is no point in producing quality content if it is not found by the public . To do this, it is important to master SEO techniques — or ” search engine GT Lists optimization ” in a literal translation. It’s SEO-optimiz content that appears in search engines like Google or Bing — and you can’t achieve relevance on the Internet without it.

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