Her to buy a product or service. It is essential to look at the idea of leads in stages (which in turn are divid between business sectors), which can start with a Landing Page in the Sales Funnel, migrate to articles creat by the bases of Content Marketing, until reaching the hands of the sales team — which closes the deal. Sales Funnel Sales Funnel is a theoretical model that has become popular as a “Holy Grail” of Digital Marketing — which, for me, can be a big trap, since a lead can decide to close a deal at any stage of the funnel.
Human to human using detail data that makes
The customer journey will depend on a factor that we consider a lot here at Orgânica: the context . Each customer will reach your product, service or content in a unique way and trying to control each step of the lead in the purchasing journey is always useful. It is this control that we call “funnel”: how the lead moves from one stage to another in familiarizing themselves with the company until closing a deal — but it is impossible to do this all the time. Nutrition Flow One of the ways to gain the lead’s trust — and subsequently their loyalty — is through a new data periodic nutrition flow that informs this potential customer about the company’s universe: from the products it sells to the values it propagates.
Thus the opportunity arises to speak
It is essential that the Nutrition Flow is structur alongside the company’s Digital Marketing strategy . Add to the Sales Funnel and automation tools, each piece of information taken to the lead solves a question or problem in their life — leading them to think about your company when closing a deal. IF THE There is no point in producing quality content if it is not found by the public . To do this, it is important to master SEO techniques — or ” search engine GT Lists optimization ” in a literal translation. It’s SEO-optimiz content that appears in search engines like Google or Bing — and you can’t achieve relevance on the Internet without it.