In addition, we gave the search engine Product Industry and the customer a well-organized and structured online store. This not only had an impact on positioning but also on sales. Which for me is the most important part of our work. Since my client was starting to earn more money. As I indicated previously, when performing the keyword analysis. I detected that more specific searches were also carried out, or in other words, long tail searches . After this analysis I decided to create subcategories within subcategories attacking this type of more specific search intent. Although these had a lower search volume, they were much more transactional . I’ll give you an example of how it turned out in the end: When I enter an e-commerce as a client.
Only with these changes Product Industry did the website begin to pick up pace
I try to convey to the search engine and the top industry data user through navigation. In short, improve the user experience. Some advice if you allow me: Always think about the user, browse your website, simulate a purchase, if necessary tell a family member to browse and buy there. It is the best way to know if we are fulfilling that experience. Only with these changes did the website begin to pick up pace. It went from about 160 weekly organic visits to 1,200. Step 4 – Improvement of categories When you are already well positioned for a main keyword, it is “easier” to position keywords derived from it. To do this, I had to add content within the categories.
Performed a more in-depth analysis of each category
In this case, the content was introduced at GT Lists the end of each of them using an accordion-type widget so that the url did not become very large, that is, to somehow compress said content within that url . In any case, this content was more focused on the search engine than on the user. Taking advantage of the initial keyword analysis, I performed a more in-depth analysis of each category and subcategory. Once I determined the long tail keywords that I was going to attack within each of them, I went directly to what for me is one of the most powerful functions in this sense on the market , the TF*IDF from DinoRANK .what I do is I think of it as a physical store where everything is well organized, with its different sections, shelves, etc. and that is what.