10 campaigns the climate emergency is a reality that is increasingly stalking us. In order to promote actions to stop global warming and promote social dialogue around environmental issues. The International Day against Climate Change is celebrated every October 24. Marked by the United Nations (UN). Although it is important for citizens to understand the dangers and consequences caused by the increase in temperature on Earth (increasingly noticeable). Companies also have to get to work to reverse this situation. Large corporations are the ones that emit the most greenhouse gases. Such as CO2, into the atmosphere and, therefore, have the greatest responsibility.
Climate change at the center of iconic advertisements
One of the brands that has invested category email list the most in sustainability in recent years has been BKK . In September 2021 and with the help of LLYC. The banking company launched “Bihar: choosing tomorrow” , a campaign that was based on the installation of a sculpture of a head in the Bilbao estuary . The objective was to raise awareness about one of the effects of climate change. Flooding, through a girl, who is at the mercy of the rising or falling tide. This campaign. Which has won prestigious awards and has been recognized in both national and international festivals. Has its continuation in “Kollapse: changing tomorrow” , the new BBK and LLYC campaign launched this October. This artistic structure exploded 73 hours after its installation. Demonstrating the impact of individual decisions on the planet.
Open the door to a more circular life Ikea
IKEA has never hidden its purpose GT Lists of promoting a life that is more respectful of the planet . On the contrary, for years their advertising strategies have focused on sustainability. One of its latest campaigns, launched in May this year, carried as its banner the concept of circularity , closely linked to the fight against climate change. Under the motto “Open the door to a more circular life”, the audiovisual pieces showed the thousand and one transformations that furniture can undergo if it is arranged, restored and cared for.