Essential Google Analytics Glossary for Marketers

Do you know what Google Analytics is ? Do you know the most important terms of this powerful tool? In this post/infographic I talk to you about the most searched Analytics terms in a visual and simple way, so that you can master this platform more quickly. Analitycs is undoubtedly one of the best diagnostic tools for the performance of your website. It is a platform that provides you with a lot of detailed information. Essential Google allowing you to know if your website is fulfilling the purpose for which it was designed. About the strategies to follow to achieve our objectives and improve the performance of our website.

But to be able to interpret Essential Google

All the data that Analitycs provides top industry data us and improve our analysis capacity, it is necessary to master the basic elements of this tool. That is why in this infographic I have included the 45 Google. Analytics terms that you need to know to be more confident when analyzing your website, segments or data. Terms like visitors or users, sessions, goals, landing page, page views, etc. These are some of the words that will help you master this powerful tool and that you can find in this post. Analitycs is a statistics analysis tool developed by Google and is used to analyze different aspects of the operation of a page or website. This platform offers us information about the results of our website and with this data we can make appropriate decisions. 

With the data that Google

Analytics provides us, we can know GT Lists how users interact with our website and propose strategies to improve this data. Objective Achievements: the number of times in  which we manage to achieve a proposed objective. Conversion funnels: the behavior and steps of users on our website to meet a certain objective. Tag: is a piece of javascript code that sends information to third parties, such as Google. Tags collect data, segment ad campaigns or ad tracking, etc. Events: User interactions with content. A call to action on one of the pages of our website. Examples: downloads of a product or views of a video.

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