Accepting this from the outset will change your approach. To digital advertising and put you in an advanced position in the market. Reviewing the results and finetuning the parameters when doing digital advertising—objectives. Segmentation. Budget. Channels. Etc.—is an infinite and exhausting loop. But absolutely necessary. Creating a dashboard with the critical indicators of each campaign is an obligation for the digital team. Ah! And that dashboard should not be the same for all campaigns. To make it a useful tool.
For example for a recruitment campaign
Indicators must align with the objectives of the effort. For example business email list for a recruitment campaign. Reach and click rate data are extremely important. But for a campaign designed to acquire buyers. The conversion rate is the key indicator. Looking at metrics and building on them to refine campaigns will help you get the most out of your business’s marketing resources . Recommended article conversion funnel: what it is. What it is for and how to create it. Let’s summarize everything you need to learn about designing. Creating.
Conversion funnel what it is
Implementing and measuring a conversion funnel for your business. Conversion GT Lists funnel what it is. What it is for and how to create it let’s summarize everything you need to learn about designing. Creating. Implementing and measuring a conversion funnel for your business. Read this article » 9. Do all possible a/b tests with the analytical attitude internalized in the organization. The digital team will be ready to test each decision. The objective will be to find arguments in the data to choose the appropriate objective. the most attractive channel.